Absolu Pure's story began with Patrick Henri, makeup artist, trainer, and spokesperson for Versace makeup, Yves Saint Laurent-Paris, and Collistar-Milan.

With over 15 years of experience in Asia, Patrick opened a beauty consulting firm in Hong Kong, offering superior consultation services in makeup and skincare.

In January 2018, the first Absolu Pure-ByPatrickHenri shop opened in Hong Kong, offering makeup and cosmetic enhancement tattoo services, as well as their own production of skincare, luxury soya candles, niche Italian produced makeup, and natural skincare. ByPatrickHenri's style is unique and different, skillfully enhancing facial features and hiding facial flaws in persons of all races and genders.